SEO (Search Engine Optimization)

Search engine optimization (SEO) is not only the process of improving the visibility of a website but also increase its ranking in SERP. SEO is very important part Internet Marketing. If you are unaware of the basic idea of SEO and how it works and how it is beneficial for your website, you can get all sort of information in this article.

Two types of seo:-

1 White Hat SEO
2 Black Hat SEO

White Hat

According to Google guidelines, When work is done in an ethical way, it is called white hat seo.

Black Hat

When work is done illegally by not following the Google guidelines and rules, it is called black hat seo.

SEO Guru

If you are trying to learn SEO, you should first read the rules and guidelines for good SEO. It includes some major aspects i.e. what the search engines like what they don’t. In simple words, if you want to progress your SERP (Search engine results page) Ranking you have to optimize your site in two ways:

1. On Page
2. Off Page

Both the activities are equally important, so whenever you are doing SEO you have to perform both the tasks perfectly. These will help your website to gain good rank over search engines.

On Page SEO

On page Seo means performing optimization process on your website. It means that you have to make your website well optimized and Google friendly.

You can do the following changes to make your website well optimized.

1. Meta Tag Creation

2. H1 tag, Alt Tag

3. Internal Linking

4. Content Optimization

5. Keywords

6. Image optimization

7. Sitemap

8. Robots.txt file

The most important thing in SEO is the content. It should be original and informative that provides knowledge to the visitor. While writing content, you should be aware of the following things:

1. It should be unique

2. It should be Informative

3. There should be Proper Keyword Stuffing

Some following task performed very important for a website.

1. Content Optimization

2. Title Optimization

3. Site Loading Page time optimization

4. Meta keyword optimization

5. Internal Linking

6. URL Optimization

7. XML sitemap

8.     Robot.txt

9. Canonicalization

Off page SEO

Off page SEO means, optimization process outside your website. In short, we can say it as getting high quality back links from the other side and driving more traffic through website. So, there are lots of strategies that are required to be performed in seo like as:-

1. Web Directory submission

2. Classifieds submission

3. Article directory submission

4. Forum posting

5. Social media optimization

6. Social bookmarking submission

7. Email marketing

8. Search engine submissions

9. Guest posting

10. Blog commenting

11.  Local Directory Submission

12.  Link Building Strategies

13.    Web 2.0 Profile Creation

14.    PDF Creation & Sharing

15.    PPT Creation & Sharing

16.    Info-graphic Submission

17.    Yahoo Answering

18.    Videos Promotion

All these tasks can be performed in off page SEO. If you can do this properly, it will cover the off page SEO well. This entire task is very important. It helps to drive more traffic from other website to your website.